What is Dao?
Dao, an oriental lifestyle brand inspired by traditional Chinese herbology. The brand adopts the learning on creating body’s balance in our cyclical lives; to stimulate as the sun rises, and to unwind as it sets; by using our natural products compounded into a series of daily rituals. A practice of balance, and the discipline of opposing forces which creates a harmonious tranquility to our natural state.
The brand starts with cosmetic and scent products, aiming to transport people to a state of serenity. Serenity is being achieved from using the wisdom of eastern restorative herbal medicine, that emphasised the unity between body and the nature.
Embracing these learnings into the modern day, Dao translates the oriental culture in the form of craftsmanship, packaging, and furniture display. Agency: A Work of Substance. Photos credit to Vita Mak, Judy Chen
Want a visual identity?
Traditional brands don't need traditional branding. These brands need a mix of old with a strong vision for the future. We believe Scents of Tao is a great example of these two design styles matching up to create a unique brand experience.