HK Designers
loading...
discover
scroll to

So Good Cafe

So Good Cafe

Woody Chau- February 11th 2020
BRANDING
BRANDING
SIGNAGE
BRANDING
BRANDING

So Good Cafe Branding

So Good provides citizens with a freehand space, allowing them to find a place to slow down in the busy city and enjoy a moment in comfort. "Eat, drink, and start again" is SoGood's blessing to every diners. In addition to providing customers with high-quality soufflé muffins, we also hope that after tasting high-quality food and enjoying the exquisite environment, they can appreciate SoGood’s attitude towards life. This is a kind of beauty that pursues beauty, but is not ostentatious. In the future, I hope to spread SoGood’s attitude towards life in the Guangzhou market in the Mainland.

In order to deepen SoGood's concept of "pursuing beauty", the design is marked with works. The magnolia flower symbolizes dignity and nobility. The magnolia blossoms in early spring bring people the breath of spring, and at the same time symbolize the beginning of a beautiful new life. The outer circle of the flower abstractly expresses the plate of the tableware. The magnolia flower on the plate implies that the soufflé muffins in the SoGood store enjoy the taste and beauty. Looking forward to every guest's beautiful day, the exquisite soufflé muffins from the table Start.

VIEW CAMPAIGN